Search results for: Straub Evan T.
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This paper examines individuals' computing adoption processes through the lenses of three adoption theories: Rogers's innovation diffusion theory, the Concerns-Based Adoption Model, the Technology Acceptance Model, and the United Theory of Acceptance and Use of Technology. Therefore, the question this paper seeks to understand is this: Can any one of these theories (or a combination of theories) bring meaning and understanding to why an individual chooses to adopt or reject a particular innovation (and in particular a technology-based innovation)?
Updated: Jul. 01, 2009