Thie goal of ths research project is two fold: first, this research aims at finding out how teachers talk about creativity at a school community level, and what they recognise as creative acts among pupils at the primary and secondary levels. Second, the research project's purpose is to investigate the role played by teacher conceptions of creativity in relation to promoting the creativity of pupils. The participants in this study were 14 teachers who worked at both the primary and secondary levels in Denmark. The author claims that teachers should be creative themselves experiment with their teaching whenever appropriate and in such a way that demonstrates to pupils how to work creatively.